Of Elephants and Chimera


Of Elephants and Chimera


Chicago advertising photographer Steve Grubman, along with his usual commercial assignments, has always had a passion for animal photography.  Steve's nationally recognized work includes the popular Chick-fil-A ads and billboards.  Now, most animals will fit easily into your studio, but this time Steve's assignment included an animal that can make your studio look smaller.

For a recent pharmaceutical advertising campaign, Steve examined a number of elephants, then selected one female Indian elephant.  The elephants' pal was also on set to introduce a calm in Steve's subject.  With a lot of pre-planning with all concerned, Steve then created some amazing images.  As Steve says, "I am living in my own personal zoo".

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Large subjects are not easy to light, especially in the studio.  Steve opted to go big.  Using Chimera's 10x30 foot Lightbank and and several Chimera Lanterns, the shoot went off without a hitch while bathing these large beauties in incredible light.


Steve's animal photography has inspired a children's photo book on animals, Orangutans Are Ticklish: Fun Facts from an Animal Photographer,  which teaches  children about zoo animals.  
See http://www.randomhouse.com/kids/catalog/display.pperl?isbn=9780375858864 for more information.

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See more of Steve's work at www.grubman.com

"Just another Chimera Success Story"